A New Approach to
Transform and Evolve
Your Business
A New Approach to
Transform and Evolve
Your Business
Mastering Marketing Agility
My second book, Mastering Marketing Agility, is a manual for those exhausted by fickle marketing fads and algorithm rumors that seem to change every other month.
You’ll learn from these works that I don’t believe in trend reactivity as a marketer or an entrepreneur. Transparency, bias for action, and courage are my guiding principles — and they haven’t steered me wrong yet.
Death of a Marketer
Death of a Marketer takes a look back through marketing’s past. Using in-depth research and over a decade of marketing experience, I point out the flaws in marketers’ current perspectives while looking for a better, more agile way forward.
Death of a Marketer
Death of a Marketer takes a look back through marketing’s past. Using in-depth research and over a decade of marketing experience, I point out the flaws in marketers’ current perspectives while looking for a better, more agile way forward.
Andrea Fryrear’s contribution to both the marketing agility and broader business communities cannot be overstated. She has materially changed the path of many organizations by improving what they sell and how they sell it.
The forward-thinking marketer often sees the possibilities when new approaches like Agile arise and develop in certain industries. What’s lacking? Practical guidance on how to interpret and apply the principles to the unique needs of marketers and the marketing effort. With this insightful and tool-filled book, Andrea Fryrear closes that gap. She shows you exactly why, where, and how Agile principles and practices can fulfill the possibilities of not just your marketing, but your company’s future.
Excellent book! Starts with an interesting background and historical overview on marketing, that provides a good platform to why we should transform into agile ways of working.
Finally an excellent discussion of some different methodologies, with some hands on pieces of advice on how to make the transformation.
I can highly recommend it.
Andrea’s book is a required read for my whole marketing department. We had to evolve our thinking across the board on how we operate and hit the market faster. This book was the key to drive that change.
I’ve read dozens of books on marketing, marketing strategy, digital marketing, marketing communications (MarCom), and of course Agile. “Death of a Marketer” is a marketer’s revelation.
Marketing Transformation is no longer optional for any business. Because all companies need to change the way they market in order to meet modern customer expectations. Marketing is no longer just about finding an agency and buying ads. We need to transform the way we do marketing in order to find the secret to growth.
Mastering Marketing Agility is the guidebook we need to help us get there.
About the Author
Both my books provide people with tried-and-true methods that have stood the test of time, and can be adapted to today’s business environment.
I’ve taken the Agile frameworks from software development, which have proven to deliver explosive growth, and translated them to work in marketing.
The truth is, this framework is applicable to all aspects of business.
No matter what type of business you’re thinking about starting, I’ll help you understand what it takes to make it a reality–and then we’ll make it come true.
About the Author
Both my books provide people with tried-and-true methods that have stood the test of time, and can be adapted to today’s business environment.
I’ve taken the Agile frameworks from software development, which have proven to deliver explosive growth, and translated them to work in marketing.
The truth is, this framework is applicable to all aspects of business.
No matter what type of business you’re thinking about starting, I’ll help you understand what it takes to make it a reality–and then we’ll make it come true.