A New Approach to

Transform and Evolve

Your Business

A New Approach to

Transform and Evolve

Your Business

Mastering Marketing Book with Reviews

Mastering Marketing Agility

My second book, Mastering Marketing Agility, is a manual for those exhausted by fickle marketing fads and algorithm rumors that seem to change every other month.

You’ll learn from these works that I don’t believe in trend reactivity as a marketer or an entrepreneur. Transparency, bias for action, and courage are my guiding principles — and they haven’t steered me wrong yet.

Andrea Fryrear offers not only a practical perspective on ways of improving but also an insightful point of view on the why behind the recommendations.
Andrew Burrows

Agile Marketing Lead, IBM

Death of a Marketer

Death of a Marketer takes a look back through marketing’s past. Using in-depth research and over a decade of marketing experience, I point out the flaws in marketers’ current perspectives while looking for a better, more agile way forward.

Death of a Marketer Mastering Marketing Book with Reviews
Death of a Marketer Mastering Marketing Book with Reviews

Death of a Marketer

Death of a Marketer takes a look back through marketing’s past. Using in-depth research and over a decade of marketing experience, I point out the flaws in marketers’ current perspectives while looking for a better, more agile way forward.

Andrea Fryrear Author

Andrea Fryrear’s contribution to both the marketing agility and broader business communities cannot be overstated. She has materially changed the path of many organizations by improving what they sell and how they sell it.

Evan Leybourn

Founder of the Business Agility Institute

The forward-thinking marketer often sees the possibilities when new approaches like Agile arise and develop in certain industries. What’s lacking? Practical guidance on how to interpret and apply the principles to the unique needs of marketers and the marketing effort. With this insightful and tool-filled book, Andrea Fryrear closes that gap. She shows you exactly why, where, and how Agile principles and practices can fulfill the possibilities of not just your marketing, but your company’s future.

Tamsen Snyder Webster

Amazon Review

Excellent book! Starts with an interesting background and historical overview on marketing, that provides a good platform to why we should transform into agile ways of working.

Finally an excellent discussion of some different methodologies, with some hands on pieces of advice on how to make the transformation.

I can highly recommend it.

Thomas Lonnegren

Amazon Review

Andrea’s book is a required read for my whole marketing department. We had to evolve our thinking across the board on how we operate and hit the market faster. This book was the key to drive that change.

Ed Breault

Amazon Review

Andrea is dead on with this book! This is an excellent resource for any marketer who feels the pull to have more responsibility and the desire to bring order to chaos.
Jeff Julian

Amazon Review

Andrea Fryrear has defined Agile Marketing for our industry. With Mastering Marketing Agility, she’s given a clear path to solving every marketing team’s pain points. It’s an amazing reference and will always be on my desk.
Jeff Coyle

Amazon Review

With ‘Mastering Marketing Agility’ by your side, your teams can learn to set crucial objectives and outperform all reasonable expectations. If your co-workers equate meetings with meaning or can’t tell KPI (key performance indicators) from BRP (big room planning), this is the book for you!”
Linda Thorsen Bond

Amazon Review

Don’t let my 5-star recommendation give you the impression that this is a drive-by review of the book; this work by Andrea Fryrear has the research, stats, and storytelling to be in company with other world-class marketing books deserving of these highest marks.

I’ve read dozens of books on marketing, marketing strategy, digital marketing, marketing communications (MarCom), and of course Agile. “Death of a Marketer” is a marketer’s revelation.

A. Coppedge

Amazon Review

I was able to view an advance copy of this book and could not put it down!

Marketing Transformation is no longer optional for any business. Because all companies need to change the way they market in order to meet modern customer expectations. Marketing is no longer just about finding an agency and buying ads. We need to transform the way we do marketing in order to find the secret to growth.

Mastering Marketing Agility is the guidebook we need to help us get there.

Michael Brenner

Amazon Review

About the Author

Taking an idea and being able to make it a reality is my jam.

Both my books provide people with tried-and-true methods that have stood the test of time, and can be adapted to today’s business environment.

I’ve taken the Agile frameworks from software development, which have proven to deliver explosive growth, and translated them to work in marketing.

The truth is, this framework is applicable to all aspects of business.

No matter what type of business you’re thinking about starting, I’ll help you understand what it takes to make it a reality–and then we’ll make it come true.

About the Author

Taking an idea and being able to make it a reality is my jam.

Both my books provide people with tried-and-true methods that have stood the test of time, and can be adapted to today’s business environment.

I’ve taken the Agile frameworks from software development, which have proven to deliver explosive growth, and translated them to work in marketing.

The truth is, this framework is applicable to all aspects of business.

No matter what type of business you’re thinking about starting, I’ll help you understand what it takes to make it a reality–and then we’ll make it come true.