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Hi, I’m

Andrea Fryrear

I am a keynote speaker.

AgileSherpas

Your Guides on the Journey to Truly Agile Marketing

My pride and my passion is acting as the President and Lead Trainer for AgileSherpas, a training and consulting company whose mission is to shepherd marketing teams through the valley of volatility and onto the highest summit of marketing Agility.

We offer tons of free educational resources via AgileSherpas.com (launching Aug 30), as well as an online course to introduce you to the core concepts of Agile marketing. When you’re ready to keep climbing, there are multiple in-person workshops available. Some upcoming dates and topics are:

Agile Marketing Fundamentals, October 18-19 in Atlanta, Georgia

Leading Agile Marketing Teams, November 29-30 in Atlanta, Georgia

Both of these courses are available as private on-site workshops as well. Feel free to contact me (andrea@agilesherpas.com) to learn more about that option.

Finally, for teams and organizations that want a guided implementation of Agile marketing, we offer multi-day Agile implementations. During these interactive trainings we help you choose the right methodology, build your first backlog, visualize a workflow, design Agile teams, and walk through ceremonies. By the end, you’ll be completely equipped to walk the Agile path.

And any time you need some advice from an expert guide, an Agile Sherpa can join you via phone or in person for coaching and consulting at an hourly rate.

AgileSherpas are not theorists. We live in the trenches, constantly learning about the intersections of marketing an agility so we can forge new paths for extraordinary marketing teams.

Please visit AgileSherpas.com to join us on this journey!

Keynote Speaking

“Andrea is one of those speakers who shares practical information in approachable, engaging way. The time is filled with ah ha moments, and you are left with concrete actions you can apply to your work the next day. She’s a great addition to any conference.” – Michele Linn, VP of Content, Content Marketing Institute

I’ve seen first hand the power and promise of agile marketing, and I’m on a mission to share that potential with other marketers. Whether it’s the theoretical underpinnings of agility or a from-the-trenches implementation primer, I can cover agile marketing at whatever level suits the audience. I’m adept at longer, hands-on workshops as well as shorter breakout sessions running 30-45 minutes.

Whatever the subject matter, my talks empower marketers to get their hands dirty, start adopting an Agile mindset, and make the switch to an Agile approach before it’s too late.

Want to catch me in action? Here’s my upcoming schedule:

  • Content Marketing World, September 5-8: Is it Time for Scrum to Scram? Alternative Agile Methodologies to Keep Content Creators Sane
  • SMASH – Senior Marketing Sales Summit Headquarters, October 2: 5 Ways to Kick Your Content Strategy into High Gear
  • MarketingProfs B2B Marketing Forum, October 3-5: My Year of 200 Articles: How Agile Marketing Kept Me From Sleeping Under My Desk
  • PAICR 2017 Annual Conference, November 13-14: The Agile Marketing (R)Evolution: How to Harness the Power of Change

Recent speaking engagements include:

What people say about my presentations:

“Very actionable! Yay! And engaging!”
“Best session I’ve been in thus far.”
“Very clear & helpful presentation to help folks like us be more consistently productive.”
“Very practical, focused and helpful.”
“Really great and informative. Looking forward to implementing this approach in my organization.”
“Awesome ideas! Made simple and real-life.”
“Learned a lot of new things to bring back to my team”
“Love the example! Thanks for sharing your expertise!”

Looking for an experienced speaker to cover the emerging trend of Agile Marketing with poise and panache? Contact Andrea directly at andrea@agilesherpas.com, or via the Contact page.

andrea speaking example 1
Andrea presenting at the Digital Summit in Washington, D.C.
Interview with Solutions IQ before a conference

Leading a workshop at the Intelligent Content Conference

Latest Book

Modern Marketing’s Troubled Past and a New Approach to Change the Future

Founded on in-depth research and real-world examples, Death of a Marketer charts a course toward marketing’s Agile future. It’s a must-read for all modern marketing professionals.

It covers:

Marketing’s cyclical history, from flowery persuasion to the no-nonsense hard sell and back again.
A detailed walkthrough of four Agile methodologies that can help marketers thrive in their uncertain environments.
Compelling reasons that enterprise organizations and one-person teams alike should be racing to adopt an Agile marketing approach.

“It has saddened me to see so many marketers in the world destroying themselves with outdated processes, poor workflow and an overall dated approach to marketing strategy. My wish is to go back to each and every one of them I’ve encountered along the way and give them this book. It’s a sanity saver!”
– Joe Pulizzi, Founder of the Content Marketing Institute

“A beautifully written guide to taming the chaos and complexity of modern marketing through agile management principles and practices.”
– Scott Brinker, Author of Hacking Marketing

Other Writing

agile marketing articles

Agile Marketing

Agile marketing is a pet topic of mine. A selection of work from multiple sites.

From Around the Web

A collection of my writing from around the interwebs.

marketergizmo featured

Articles on Marketing

A selection of my favorite works on marketing from MarketerGizmo.

Contact

If you’re interested in talking about agile content strategy, freelance content creation, or anything agile marketing related, I’d love to hear from you.

Reach Me

based in Boulder, CO

Tel : 323-401-4360

hello[at]andreafryrear.com

Drop Me A Line