Hi, I’m

Andrea Fryrear

I am a keynote speaker.


Your Guides on the Journey to Truly Agile Marketing

My pride and my passion is acting as the President and Lead Trainer for AgileSherpas, a training and consulting company whose mission is to shepherd marketing teams through the valley of volatility and onto the highest summit of marketing Agility.

We offer tons of free educational resources via AgileSherpas.com, as well as an online course to introduce you to the core concepts of Agile marketing. When you’re ready to keep climbing, there are multiple in-person workshops available.

These courses are available as private on-site workshops as well. Feel free to contact me (andrea@agilesherpas.com) to learn more about that option.

Finally, for teams and organizations that want a guided implementation of Agile marketing, we offer multi-day Agile implementations. During these interactive trainings we help you choose the right methodology, build your first backlog, visualize a workflow, design Agile teams, and walk through ceremonies. By the end, you’ll be completely equipped to walk the Agile path.

And any time you need some advice from an expert guide, an Agile Sherpa can join you via phone or in person for coaching and consulting at an hourly rate.

AgileSherpas are not theorists. We live in the trenches, constantly learning about the intersections of marketing an agility so we can forge new paths for extraordinary marketing teams.

Please visit AgileSherpas.com to join us on this journey!

Keynote Speaking

keynote speaker

Top 50 B2B Marketing Influencer
60 Marketing Speakers to Rock Your Next Event
Top 50 Women in Content Marketing
Author of Death of a Marketer
Contributing author for Content Marketing Institute, MarketingProfs, JeffBullas, The Marketeer, Talking Work Blog, and many more

“Andrea is one of those speakers who shares practical information in approachable, engaging way. The time is filled with ah ha moments, and you are left with concrete actions you can apply to your work the next day. She’s a great addition to any conference.” – Michele Linn, VP of Content, Content Marketing Institute

Want to catch me in action? Here are some of my upcoming 2018 events:

  • B2B Marketing Exchange, February 19-21: The Journey From Chaos To True Agility: How B2B Brands Are Applying Agile Marketing
  • Intelligent Content Conference, March 20-22: 4-hour workshop – Unblocking Your Content Workflow -and 45-minute breakout session – The Agile Way to Create Truly Customer-Centric Content
  • Scrum Gathering Minneapolis, April 16-18: Going with the Flow: How Marketers are Adapting Scrum Processes
  • MarTech San Francisco, April 23-25: 4-hour workshop introducing Agile Marketing

Recent speaking engagements include:

What people say about my presentations:

“LOVED this session. I am having all the issues she talked about and got the ideas I need to take back my team.”
“Very actionable! Yay! And engaging!”
“Best session I’ve been in thus far.”
“The quality of content was exceptional and I’ll be able to bring the stuff I learned back to my work. Great sense of humor, too.”
“Fantastic information!!!!!”
“Great job making a non-sexy topic interesting.”
“I’ve been tasked with developing a process for our content team and this was by far the most beneficial session I’ve been to so far…feel like I can go back and actually apply these things within the team.”
“Very clear & helpful presentation to help folks like us be more consistently productive.”
“Very practical, focused and helpful.”
“Really great and informative. Looking forward to implementing this approach in my organization.”
“Learned a lot of new things to bring back to my team”

Looking for an experienced speaker to cover the emerging trend of Agile Marketing with poise and panache? Contact Andrea directly at andrea@agilesherpas.com, or via the Contact page.

andrea speaking example 1
Andrea presenting at the Digital Summit in Washington, D.C.

Interview with Solutions IQ before a conference

Leading a workshop at the Intelligent Content Conference

Latest Book

Modern Marketing’s Troubled Past and a New Approach to Change the Future

Founded on in-depth research and real-world examples, Death of a Marketer charts a course toward marketing’s Agile future. It’s a must-read for all modern marketing professionals.

It covers:

Marketing’s cyclical history, from flowery persuasion to the no-nonsense hard sell and back again.
A detailed walkthrough of four Agile methodologies that can help marketers thrive in their uncertain environments.
Compelling reasons that enterprise organizations and one-person teams alike should be racing to adopt an Agile marketing approach.

“It has saddened me to see so many marketers in the world destroying themselves with outdated processes, poor workflow and an overall dated approach to marketing strategy. My wish is to go back to each and every one of them I’ve encountered along the way and give them this book. It’s a sanity saver!”
– Joe Pulizzi, Founder of the Content Marketing Institute

“A beautifully written guide to taming the chaos and complexity of modern marketing through agile management principles and practices.”
– Scott Brinker, Author of Hacking Marketing

Other Writing

agile marketing articles

Agile Marketing

Agile marketing is a pet topic of mine. A selection of work from multiple sites.

From Around the Web

A collection of my writing from around the interwebs.

marketergizmo featured

Articles on Marketing

A selection of my favorite works on marketing from MarketerGizmo.


If you’re interested in talking about agile content strategy, freelance content creation, or anything agile marketing related, I’d love to hear from you.

Reach Me

based in Boulder, CO

Tel : 323-401-4360


Drop Me A Line